Jo Brand joins Joe as he goes on a mission to make Britain's beaches more eco-friendly by banning cheap polystyrene bodyboards. Comedian Joanne McNally investigates diet fads and the team also explore online shopping fraud loopholes.
Kirsty Wark joins Joe as he annoys the boss of Samuel Smith's pubs. The team take on Sports Direct over a broken bike, while comedian Joanne McNally looks into greenwashing in fashion.
Sarah Millican joins Joe as he takes on Virgin Media's Ts and Cs and, with the help of a boyband, registers a national day in the name of rubbish broadband. Joe also takes a look at the dark web.
Joe and Lorraine Kelly take on dodgy puppy dealers and Rosie Jones investigates faux fur being sold online. Meanwhile, Mark Silcox puts the Whopper and the Big Mac head-to-head in his lab.
Joe Lycett, famed for his epic battles with petty officials and dodgy scammers, fights for the consumer rights of the Great British public in this series. With the help of his assistant Mark Silcox, a weekly celebrity guest, and some daring hidden camera investigations, Joe campaigns on behalf of viewers who've been wronged by big corporations, caught out by small print, and hoodwinked by fraudsters. From dishing the dirt on unhygienic takeaways and battling with big banks, to pulling back the covers on sub-par hotel rooms, and taking low budget airlines for a bumpy ride, Joe is determined in his quest for consumer justice.